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Volcom Presents "True To This" Premiere in Austin, TX

Okay Mountain • 1619 E Cesar Chavez St, Austin, TX 78702

March 14, 2014

Volcom Presents "True To This" Premiere in Austin, TX

Okay Mountain • 1619 E Cesar Chavez St, Austin, TX 78702
March 14, 2014

Events News + Video

New Future
Volcom Announces New Future
The Ongoing Journey Of Turning Sustainability Commitments Into Actions Following the results of a recent report from Volcom’s parent company Kering on the group’s ambitious 2012-2016 sustainability targets, Volcom has released an update on their progress and a detailed plan outlining the path forward. Building on the success of these targeted efforts, Volcom is continuing to refine and focus its sustainability initiatives in a progressive program called New Future. Sustainability efforts began humbly at Volcom back in 2005 and three years ago, the brand aligned with Kering’s broader sustainability commitments and outlined a list of their own goals: undertaking a yearly Environmental Profit & Loss (E P&L) analysis, a reduction of emissions, waste, and water use, and making Volcom surfing events Deep Blue™ certified, among others. Since then, Volcom has followed through on four E P&L analyses, eliminated PVC from the product supply chain, increased the amount of sustainable materials in the product mix, and achieved Deep Blue Surfing Event™ certification from the non-profit Sustainable Surf for its major surf events. Utilizing E P&L analysis and working in partnership with the Kering sustainability team, Volcom has gained valuable practical insights to streamline the product supply chain while reducing impacts on the ecosystem. The lessons of this focused approach will guide the brand’s sustainability strategy going forward, in the comprehensive New Future program. The New Future program is a 360-degree sustainability plan driven by Volcom’s vision of Strong Oceans + Stable Climate + Smart Society. By combining key factors that include Responsible Manufacturing, Impact Evaluation (E P&L), and Giving Back, New Future provides the roadmap for Volcom’s future. With renewed and evolving goals, Volcom has set its sights on better fiber sourcing—using more recycled content and organics, integrated brand messaging, New Future training to all employees, and consideration for end-of-life of all products. Additionally, the brand has recruited former VP of Sustainability Derek Sabori’s new agency, The Underswell, for continued advice and strategic support to fully implement this plan. "As our efforts continue to deepen, we’d like to focus in on a meaningful pathway that will highlight our commitment to responsible manufacturing, drive favorable results in our E P&L, and resonate positively with our customers. We believe our New Future roadmap does just that," said Todd Hymel, CEO of Volcom. Volcom became a Fair Labor Association member in 2014, and shares this and all their other sustainability updates at: volcom.com/sustainability
New Future
Volcom Sustainability 2013 - 2016 Progress Report Update
The results are in! We've published an update to our sustainability goals set for Volcom in 2013. Dig in, see how we did.... where we succeeded and where we fell short.
New Future
Updating the Volcom Sustainability Targets Looking Ahead to 2020
The Ongoing Journey of Turning Sustainability Commitments into Actions Having reflected back on the first leg of Volcom's sustainability journey, recalling all the great stories we were able to create in the years past, we turn our attention now to the future. We spent much of 2015 focused on building a New Future roadmap that will guide us in a meaningful way, enabling us to reach our sustainability targets. We’ve learned where our impacts occur, how they relate to the business of producing Volcom product and what it will take to aggressively address them. During the process of crafting our New Future roadmap we realized that we needed to distill what the driving forces are behind sustainability at Volcom. What is it that drives us, as a brand, towards sustainability? By asking ourselves this question we were able to clearly define the foundation of our environmental sustainability commitments. They are: Strong Oceans When our oceans are weak, we do not thrive as a species, period. Plus, we like surfing. Stable Climate As the climate becomes more erratic and unpredictable, the planning of our business and enjoyment of outdoor sports becomes that much more difficult. Smart Society It takes us all contributing to this New Future. Through education and innovation, commitments must be turned into action. It's up to all of us to play a part. Supporting these drivers are three pillars, which have already become the core tenants of our New Future program: Responsible Manufacturing - It starts with our P.A.S.S (Product And Social Safety) program that ensures our products are built responsibly and in compliance with the highest global social and chemical regulatory practices and is complimented, since 2014, by our Fair Labor Association membership. Learn more at Volcom.com/compliance. Giving Back - The Volcom Give Back series continues to support and bring awareness to organizations meaningful to our stakeholders (that's you, that's us). Impact Evaluation - The Environmental Profit & Loss allows us to measure and monitor the costs of environmental changes associated with our business, and then zero in on the areas that need the most attention.     2020 New Future Sustainability Targets   Armed with the knowledge we have gained since implementing our New Future sustainability program in 2013 and a clear vision of the program’s drivers and the pillars created to support them, we are ready to set the following 2020 sustainability targets to further advance our New Future. In no particular order, they are: Fiber Sourcing - Increase both the amount of recycled material in our polyester and nylon as well as the usage of organic, recycled and/or better* cotton in Volcom products, so that by 2020, we are at a 20% New Future mix. Messaging - Integrate New Future sustainability across all facets of Volcom’s consumer facing marketing. Education & Training - Create an internal Volcom employee and leadership New Future sustainability certification program with at least 90% of employees completing certification. Closing the Loop - Develop a program that resembles our Give Jeans a Chance program so that used Volcom products can be collected, processed and either donated or kept for closed loop manufacturing in the future (the technology is coming...). *For Volcom, better cotton might consist of organic, recycled, CMiA, BCI, or other cotton sources with an improved environmental and social impact.   Fully committed to our marquee New Future initiatives, meeting these 2020 targets will help to lower our E P&L results due to the intense focus on raw material sourcing and processing; the decisions lying deep within our supply chain, which we know represents upwards of 75% of Volcom’s environmental impacts and lies deep within our supply chain. These refined targets also help to engrain sustainable New Future thinking into the fabric of the brand and our employee's mindsets, which will be instrumental in our efforts to modify processes to meet new levels of sustainability.
New Future
The Underswell To Serve as Volcom's Sustainability Advisor
Volcom is proud to announce that the newly formed firm, The Underswell, will serve as the brand's Sustainability Advisor helping to accelerate our journey to sustainability. Founded by former Volcom Vice President of Sustainability, Derek Sabori, The Underswell will coordinate Volcom's global sustainability efforts with a strong focus on the recently announced "2020 Sustainability Targets" and the roadmap developed to help meet them. Having spent more than 19 years working at Volcom, with the last 6 of those serving as the Vice President and/or Sr. Director of Sustainability, Derek is branching out to pursue a new challenge that takes his passion for sustainability beyond Volcom, to help more groups, organizations and personalities on their own journeys to sustainability. "It's up to us now, as a company to truly adopt and embrace sustainability as a tenant of our business, as a core value, and as a brand differentiating opportunity. I'm looking forward to the further strengthening of what we will continue to call our New Future program, and welcome Derek in his new role and wish him the best as he starts a new chapter." – Todd Hymel CEO For more on Volcom's sustainability efforts, please visit: volcom.com/sustainability.
New Future
Cigg Butt Challenge! East Coast Beach Clean-Up Series
Everyone knows that littering on the beach is not cool, but does everyone follow the rules? Of course not. A quick scan of the sand at your local beach is likely to unearth countless bits of plastic, plenty of consumer trash and, of course, the highly sought-after then quickly discarded cigarette. Cigarette butts, as it turns out, are the most common type of litter on earth, but they shouldn't be. According to the Surfrider Foundation, an estimated 4.5 trillion cigarette butts are discarded each year, many of those ending up on the sand at our local beaches. Not only do some of these make their way into the ocean, but they often find their way into a sand bucket or play area with young children. And that is NOT OK. We wanted to help tackle this issue head on, so Volcom teamed up with long-time partner The Keepers of the Coast to activate a real-world and social media campaign called the "Cigg Butt Challenge" which we launched on the East Coast. The rules were simple: post a photo on Instagram collecting / helping to keep cigarette butts off your beach for a chance to win a $500 shopping spree at your local Volcom retailer. The response was great, with an overwhelming amount of posts sparking numerous conversations about cigarette butts on our beaches globally. We wanted to educate and inform our audience about the importance of keeping our beaches clean, and we've only just begun. The #CiggButtChallenge strongly supports Volcom’s New Future Roadmap, which seeks to aggressively address our brand’s commitment to environmental sustainability and help drive a healthier New Future. We look forward to taking the #CiggButtChallenge global next year! Check out some of this year's entries and winners below! Thank you to everyone who participated and spread the message of #ciggbuttchallenge. We were stoked on all the entries. Especially this one by @seajaywalters , the winner of the $500 shopping spree for the month of August. Safe to say the community effort on this was a success, and everyone can give themselves a big pat on the back! #truetothis A photo posted by volcom_east (@volcom_east) on Sep 2, 2016 at 9:11am PDT Cheers...? #ciggbuttchallenge @volcom_east @sweetwater_surf_shop //////////////////////////////////////COLLECTED 800+ BUTTS w/ @maddiebowen @uncwpop so far this summer as #poptakesonnj SWEEPS: Manasquan Inlet, 5/15 Seaside Heights, 6/2 Manasquan Glimmer Glass, 6/15 Long Branch, 7/6 Belmar 16th Ave, 7/27 STAY TUNED FOR MAS! A photo posted by ericdzenis (@ericdzenis) on Jul 28, 2016 at 3:14pm PDT @volcom_east #ciggbuttchallenge A photo posted by trelane_lake (@trelane_lake) on Jul 26, 2016 at 4:27am PDT No Butts Allowed- #ciggbuttchallenge #flaglerbeach A photo posted by flaglersurf (@flaglersurf) on Aug 13, 2016 at 4:24am PDT Throw back to when we used to pick up and keep the thousands of cigarette butts we removed from #wrightsvillebeach to today where we picked up 6 (260th beach clean up at accesses 37-40) @volcom_east #bethechange #itstartswithme #ciggbuttchallenge #welcometowater #tbt #throwbackthursday #betterdoesntmeanperfect A photo posted by Danielle Richardet (@danielle_richardet) on Jul 28, 2016 at 12:23pm PDT CLEAN UP YOUR BUTTS! Thousands of cigarette butts are thrown out on our beaches each year. Let's keep our beaches clean for generations to come. For the @volcom_east #ciggbuttchallenge I spent several hours picking up over a thousand cigarette butts all around Wrightsville Beach. I'm so thankful to be able to live at this beautiful place and glad I could help make it look even nicer. @sweetwater_surf_shop @volcom A photo posted by Hunter Waff (@h_waffle) on Aug 30, 2016 at 10:00am PDT Ciggbutt foundation! Ciggbutts are basically the foundation of all the trash on the beach. The majority anyways, It's bad! Pile of trash I didn't use for my wave pic. #ciggbuttchallenge @volcom_east #dessert A photo posted by Cj Walters (@seajaywalters) on Aug 31, 2016 at 6:06pm PDT After being disheartened I couldn't attend Wrightsville Beach's beach sweep today, I was/am determined to clean my home Topsail Beach. To my surprise,(and horror), I found these and much more all within a small walking distance of our boards. Ironic that something so beautiful
New Future
Surfrider Beach Cleanup - Huntington Beach / Seal Beach Chapter
This past Saturday, as a part of our Surf Industry Coastal Defender initiative with The Surfrider Foundation, Volcom sponsored its 2nd Surfrider Huntington Beach / Seal Beach cleanup for 2016! For years now, Volcom has partnered with our local chapter to pitch in and reward good-doers for their community engagement and protection for the environment. The Surfrider HB / SB Chapter holds monthly beach cleanups in the area and focuses communicating, in person, some of their marquee programs like Ban The Bag,  Rise Above Plastics, and Hold On To Your Butt. They have a dedicated volunteer force that attracts local organizations, and local community members, to help better serve their hometown and neighboring areas. Yearly, hundreds of volunteers come out to each event, which is great as they help collect hundreds of pounds of trash from our local surf spots. Good for the community, good for the environment. This past event, Volcom employees greeted guests with trash bags and handed out stickers and product incentives after volunteers had weighed in their trash collection for the day. They were stoked with the awesome Volcom goodies that were rewarded for those who played the spinning wheel game we had at our booth. Highlight of the morning? Local youth group Sunburst Youth Academy whose mission is to intervene and reclaim the lives of 16 to 18 year olds and at-risk high school students, showed up bright and early and scoured the beaches to do their part. Each of them left with well-earned service hours under their belt, and a new Volcom wallet in their pocket! Thank you to all who came out and helped make this another great event! Visit Surfrider's Chapter directory to find your local chapter and see how you can get involved and make a difference in your community! Just getting started! After volunteers picked up trash on the beach, they were rewarded with some cool Volcom product! Sunburst Youth Academy lent a great hand helping clean the beach and offering their assistance. Thank you! Beach plastic Beach trash Early morning set up More beach-goers helping their community! Sunburst Youth Academy Some of the trash collected...