Everyone knows that littering on the beach is not cool, but does everyone follow the rules? Of course not. A quick scan of the sand at your local beach is likely to unearth countless bits of plastic, plenty of consumer trash and, of course, the highly sought-after then quickly discarded cigarette. Cigarette butts, as it turns out, are the most common type of litter on earth, but they shouldn't be. According to the Surfrider Foundation, an estimated 4.5 trillion cigarette butts are discarded each year, many of those ending up on the sand at our local beaches. Not only do some of these make their way into the ocean, but they often find their way into a sand bucket or play area with young children. And that is NOT OK.
We wanted to help tackle this issue head on, so Volcom teamed up with long-time partner The Keepers of the Coast to activate a real-world and social media campaign called the "Cigg Butt Challenge" which we launched on the East Coast. The rules were simple: post a photo on Instagram collecting / helping to keep cigarette butts off your beach for a chance to win a $500 shopping spree at your local Volcom retailer. The response was great, with an overwhelming amount of posts sparking numerous conversations about cigarette butts on our beaches globally. We wanted to educate and inform our audience about the importance of keeping our beaches clean, and we've only just begun. The #CiggButtChallenge strongly supports Volcom’s New Future Roadmap, which seeks to aggressively address our brand’s commitment to environmental sustainability and help drive a healthier New Future. We look forward to taking the #CiggButtChallenge global next year!
Check out some of this year's entries and winners below!
Thank you to everyone who participated and spread the message of #ciggbuttchallenge. We were stoked on all the entries. Especially this one by @seajaywalters , the winner of the $500 shopping spree for the month of August. Safe to say the community effort on this was a success, and everyone can give themselves a big pat on the back! #truetothis
A photo posted by volcom_east (@volcom_east) on Sep 2, 2016 at 9:11am PDT
Cheers...? #ciggbuttchallenge @volcom_east @sweetwater_surf_shop //////////////////////////////////////COLLECTED 800+ BUTTS w/ @maddiebowen @uncwpop so far this summer as #poptakesonnj SWEEPS: Manasquan Inlet, 5/15 Seaside Heights, 6/2 Manasquan Glimmer Glass, 6/15 Long Branch, 7/6 Belmar 16th Ave, 7/27 STAY TUNED FOR MAS!
A photo posted by ericdzenis (@ericdzenis) on Jul 28, 2016 at 3:14pm PDT
A photo posted by trelane_lake (@trelane_lake) on Jul 26, 2016 at 4:27am PDT
No Butts Allowed- #ciggbuttchallenge #flaglerbeach
A photo posted by flaglersurf (@flaglersurf) on Aug 13, 2016 at 4:24am PDT
Throw back to when we used to pick up and keep the thousands of cigarette butts we removed from #wrightsvillebeach to today where we picked up 6 (260th beach clean up at accesses 37-40) @volcom_east #bethechange #itstartswithme #ciggbuttchallenge #welcometowater #tbt #throwbackthursday #betterdoesntmeanperfect
A photo posted by Danielle Richardet (@danielle_richardet) on Jul 28, 2016 at 12:23pm PDT
CLEAN UP YOUR BUTTS! Thousands of cigarette butts are thrown out on our beaches each year. Let's keep our beaches clean for generations to come. For the @volcom_east #ciggbuttchallenge I spent several hours picking up over a thousand cigarette butts all around Wrightsville Beach. I'm so thankful to be able to live at this beautiful place and glad I could help make it look even nicer. @sweetwater_surf_shop @volcom
A photo posted by Hunter Waff (@h_waffle) on Aug 30, 2016 at 10:00am PDT
Ciggbutt foundation! Ciggbutts are basically the foundation of all the trash on the beach. The majority anyways, It's bad! Pile of trash I didn't use for my wave pic. #ciggbuttchallenge @volcom_east #dessert
A photo posted by Cj Walters (@seajaywalters) on Aug 31, 2016 at 6:06pm PDT
After being disheartened I couldn't attend Wrightsville Beach's beach sweep today, I was/am determined to clean my home Topsail Beach. To my surprise,(and horror), I found these and much more all within a small walking distance of our boards. Ironic that something so beautiful
Posted on 09/02/16