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Alex Midler's Roll-A-Thon

Last Sunday on October 20th, Alex Midler held his third Annual 'Roll-A-Thon' to benefit the 'Johnny Kicks Cancer Foundation'. The mission of 'Johnny Kicks Cancer' is to cure childhood leukemia through awareness and funding for cutting-edge research, as well as to empower and encourage patients, families and doctors in their fight against the number one childhood cancer.  We had raffles for $1,000 shopping sprees at Volcom and Deluxe, as well as a paid trip to Camp Woodward. There was also food from Wahoo's,  ice cream from Ian's Ice Cream and a silent auction for a bunch of awesome gift packs from various companies who were generous enough to donate product for the event! Check out the photos below to see what went down!


We started to meet up at the Volcom headquarters around noon, kids were allowed to skate our private skatepark as long as they signed a waiver.


Huge thanks to the ladies at the front table who were selling raffle, food, and ice cream tickets all day!


Couple of goodie bags for some of the early birds.


The Deluxe crew was in town keeping the the kids entertained before we rolled.


The 'Spin Around 5 Times and Kickflip Challenge' was pretty fun to watch. Peep our good friend Gary Rogers' attempt courtesy of Jim Thiebaud's instagram!


Couple of words from the Romano family before we roll out.


Alex and Sherri Midler addressing the crowd


Let's Roll!!


We started our roll from the headquarters here in Costa Mesa and rolled down to the Huntington Beach Pier, about 11.6 miles round trip!


The route included a nice hill bomb before we had brief trek through the woods to get to the bike path along the Santa Ana River that would bring us down to the Huntington Beach boardwalk.


Some decided to run through the dirt path... maybe they were just trying to catch up with Busenitz


Steezus from the Berrics was cruising!


Busenitz catching a ride while he catches his breath.





We reached the halfway mark at the Huntington Beach Pier where the Red Bull truck was waiting, loaded with drinks and snacks for everybody.

Couple group shots of everyone who rolled with us down at the pier.

Couple group shots of everyone who rolled with us down at the pier.

Couple group shots of everyone who rolled with us down at the pier.

Photo: Jamie Owens, Transworld Skateboarding


After a quick rest we started on our way back to the Volcom headquarters to announce the winners of the raffles, silent auctions and skating in the skatepark.


Ice Cream Ian was there, ready to go, and making sure we had plenty of ice cream to cool us down.


Nothing better than some of Wahoos chicken burritos and FRED water after an 11 mile roll!



There were a bunch of great items at the silent auction and towards the end bidding wars began to start. It was all in good fun though and everyone was pretty happy at the end of it all!


Jim Thieboud and Sherri Midler sorting out the winners of the silent auction and taking payment.


Huge thanks to The Midler and Romano Family, the Deluxe crew for coming down, everyone at Volcom who made this possible, all the volunteers who helped throughout the day and everyone who came out to the event! We surpassed our goal of raising $10,000 and ended up raising $18,000 for the Johnny Kicks Cancer Foundation! Special thanks to all these companies who donated product: Real/Thunder/SpitfireVolcomNike SBSkatelabCamp WoodwardGrizzlyDiamondHufGoProOakleyVal SurfBones Swiss BearingsGlassy SunhatersStance SocksIncaseEthikaOlloclipBeats By DreRed BullFred WaterWahoosIan The Ice Cream Man

Even if you were unable to attend the event, you can still donate to the Johnny Kicks Cancer Foundation by CLICKING HERE. Every little bit helps!

Photos: Chris Martinez 

Video: Su Young Choi

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