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True To This - Volcom HQ - World Premiere Tour Kick Off!

March 1st, 2014 - Volcom HQ, Costa Mesa, CA: Volcom Kicks off the "True To This" World Premiere Tour with a massive event at the Costa Mesa headquarters.

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documentingthe raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. An estimated 5000 people showed up to get a first look at the film, party with the volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. If you missed it there is a good chance you can catch the film at a tour stop near you! Check out volcom.com/truetothis for a full list of premiere locations and pre-order your limited edition "True To This" Box Set!

Photo: Gary Copeland

Photo: Gary Copeland

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto's Friend

Louie, Stratto and Midler - Photo: Arto Saari

Louie, Stratto and Midler - Photo: Arto Saari

Photo: Arto Saari

Volcom Team Lineup - Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Gary Copeland

Photo: Gary Copeland

Photo: Gary Copeland

Eugene from aikacollective.com dialing out the prints - Photo: Gary Copeland

Photo: Gary Copeland

Dream team celebrating 21 years of Volcom film making - Photo: Gary Copeland

Photo: Gary Copeland

Photo: Gary Copeland

Photo: Arto Saari

it got PACKED! - Photo: Arto Saari

Photo: Gary Copeland

Wooly, Volcom's founder, taking it all in... - Photo: Gary Copeland

Photo: Gary Copeland

Aho, Wooly and Immegart - Photo: Gary Copeland

Photo: Gary Copeland

David Gonzalez and friend - Photo: Gary Copeland

Photo: Gary Copeland

Jamie Lynn, always True To This - Photo: Gary Copeland

Photo: Gary Copeland

Church of Sun - Photo: Gary Copeland

Photo: Gary Copeland

Church of Sun - Photo: Gary Copeland

Photo: Gary Copeland

Church of Sun - Photo: Gary Copeland

Photo: Vernon Deck

David Gonzalez, Scott Blum - Photo: Vernon Deck

Photo: Vernon Deck

Curtis Ciszek before the seats were filled... - Photo: Vernon Deck

Photo: Vernon Deck

Snowboard Legends Guch and Jamie - Photo: Vernon Deck

Photo: Vernon Deck

JLA is Snowboarding!!! - Photo: Vernon Deck

Photo: Vernon Deck

Sheckler and Pat - Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

There was no shortage of babes... - Photo: Vernon Deck

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Louie and Remy - Photo: Arto Saari

Photo: Arto Saari

Pre-event interviews - Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Grant taylor and friend - Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Isaac Zoller

Terje - Photo: Isaac Zoller

Photo: Isaac Zoller

Alex and Nate - Photo: Isaac Zoller

Photo: Isaac Zoller

Arto and Guch - Photo: Isaac Zoller

Photo: Isaac Zoller

Photo: Isaac Zoller

Photo: Gary Copeland

Dahga Bloom - Photo: Gary Copeland

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