True To This - Volcom HQ - World Premiere Tour Kick Off!

March 1st, 2014 - Volcom HQ, Costa Mesa, CA: Volcom Kicks off the "True To This" World Premiere Tour with a massive event at the Costa Mesa headquarters.

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documentingthe raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. An estimated 5000 people showed up to get a first look at the film, party with the volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. If you missed it there is a good chance you can catch the film at a tour stop near you! Check out volcom.com/truetothis for a full list of premiere locations and pre-order your limited edition "True To This" Box Set!

Photo: Gary Copeland

Photo: Gary Copeland

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto's Friend

Louie, Stratto and Midler - Photo: Arto Saari

Louie, Stratto and Midler - Photo: Arto Saari

Photo: Arto Saari

Volcom Team Lineup - Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Gary Copeland

Photo: Gary Copeland

Photo: Gary Copeland

Eugene from aikacollective.com dialing out the prints - Photo: Gary Copeland

Photo: Gary Copeland

Dream team celebrating 21 years of Volcom film making - Photo: Gary Copeland

Photo: Gary Copeland

Photo: Gary Copeland

Photo: Arto Saari

it got PACKED! - Photo: Arto Saari

Photo: Gary Copeland

Wooly, Volcom's founder, taking it all in... - Photo: Gary Copeland

Photo: Gary Copeland

Aho, Wooly and Immegart - Photo: Gary Copeland

Photo: Gary Copeland

David Gonzalez and friend - Photo: Gary Copeland

Photo: Gary Copeland

Jamie Lynn, always True To This - Photo: Gary Copeland

Photo: Gary Copeland

Church of Sun - Photo: Gary Copeland

Photo: Gary Copeland

Church of Sun - Photo: Gary Copeland

Photo: Gary Copeland

Church of Sun - Photo: Gary Copeland

Photo: Vernon Deck

David Gonzalez, Scott Blum - Photo: Vernon Deck

Photo: Vernon Deck

Curtis Ciszek before the seats were filled... - Photo: Vernon Deck

Photo: Vernon Deck

Snowboard Legends Guch and Jamie - Photo: Vernon Deck

Photo: Vernon Deck

JLA is Snowboarding!!! - Photo: Vernon Deck

Photo: Vernon Deck

Sheckler and Pat - Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

Photo: Vernon Deck

There was no shortage of babes... - Photo: Vernon Deck

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Louie and Remy - Photo: Arto Saari

Photo: Arto Saari

Pre-event interviews - Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Grant taylor and friend - Photo: Arto Saari

Photo: Arto Saari

Photo: Arto Saari

Photo: Isaac Zoller

Terje - Photo: Isaac Zoller

Photo: Isaac Zoller

Alex and Nate - Photo: Isaac Zoller

Photo: Isaac Zoller

Arto and Guch - Photo: Isaac Zoller

Photo: Isaac Zoller

Photo: Isaac Zoller

Photo: Gary Copeland

Dahga Bloom - Photo: Gary Copeland

comments powered by Disqus

Recent News + Video

Surf
Day 3 of the 2015 Volcom Pipe Pro is on!
The 2015 Volcom Pipe Pro is ON today for Day 3 of surf competition with an 8am HST start! The first two heats of the morning see big names such as Kelly Slater, John John Florence, and Bruce Irons. Watch LIVE action at VolcomPipePro.com/live!
Surf
Day 2 Wrap Up – 2015 Volcom Pipe Pro
The first light at Pipeline for Day 2 of the 2015 Volcom Pipe Pro revealed a new 6-8+ foot swell which arrived fresh off of yesterday’s Lei Day. The winds were now cooperating, competitors were psyching to get in the water, so just like that, the event was called ON! The day began with Heat 5 of the Round of 96, and after 9 hours of exciting competition, the day ended strong with Heat 7 of the Round of 64. Picking up right where we left off from Day 1 of competition, Mother Nature was by our side keeping the bad winds at bay and providing enough Pipe and Backdoor barrels to keep things interesting! Maui’s Ian Walsh, a big wave specialist, took advantage of the pumping surf and managed to get things started with a crazy 9.5 ride. Meanwhile, Leo Fioravanti had a brutal wipeout and left the beach in an ambulance with a suspected back injury. We will update everyone on his status as the details are released, but our thoughts are with him and we wish him a speedy recovery. As the morning turned to afternoon, the swell improved tremendously. Local boys Nathan Florence and Mikey Bruneau took things to another level and got some of the most spectacular tube rides of the day. Mikey Brunea finished off with the highest total heat score of the event with a 15 point ride. Volcom Japan’s Shun Murakami rolled into a nuts-o Pipe wave and had the whole Volcom house shouting on their feet. Other standouts of the day included Ian Gouveia, Jamie O’Brien, Dusty Payne, Kiron Jabour and Evan Geiselman. Day 2 of the 2015 Volcom Pipe Pro is in the books and you won’t want to miss a minute of Day 3 as the first two heats of the day see some talented up-and-comers, in addition to Pipe masters. Heat 8 will feature John John Florence, Bruce Irons, Yago Dora, and Seth Moniz, then straight into Heat 9 with Kelly Slater, Parker Coffin, Dale Staples, and Kamalei Alexander. Tomorrow’s forecast sees potential for some pumping surf, and if we’re lucky, we’ll all have the chance to see epic, super bowls! Surfline.com, the official forecaster of the 2015 Volcom Pipe Pro, is calling for 8-12’ occasional 15’ faces for Sunday morning with both Pipe and Backdoor working, and a slow easing trend through the day. The weather report calls for light East-ENE wind in the early morning, becoming moderate for the day from the ENE-NE, with partly cloudy skies. The contest has plenty of run potential, so be sure to check back for the official call, tomorrow morning at 7:30am HST right here on VolcomPipePro.com!
Surf
Volcom presents True To This: Mitch Coleborn "Never Ending Path"
After a day of mostly epic conditions yesterday for the 2015 Volcom Pipe Pro, stormy wind conditions and a drop in wave height have led to less-than-contestable surf for Day 2 here at the Banzai Pipeline. Contest officials have called the first “Lei Day" of the event and the next call will be made tomorrow morning at 7:30am HST. In the meantime, WATCH THIS EXCLUSIVE VIDEO of Volcom team rider and Pipe Pro competitor Mitch Coleborn getting absolutely barreled out of his mind in Fiji!
Surf
Day One Wrap Up - 2015 Volcom Pipe Pro
Banzai Pipeline, Oahu, Hawaii (January 29th, 2015): As the sun came up on the first day of the 2015 Volcom Pipe Pro waiting period, it didn’t take long for contest officials to fire off the first announcement of the event. The wind and waves were cooperating nicely and the competition was called on with an 8:00am start. The all-Hawaiian Round of 112 saw nothing but epic Pipeline conditions from start to finish, and the highlight of the day was the Volcom Last Chance Qualifier (VLCQ) heat where 8 Pipe veterans delighted the crowd with mind-blowing Pipe and Backdoor barrels. The Round of 96 started strong, but by the 4th heat the wind changed and conditions quickly deteriorated causing the contest to be put on hold and eventually called off for the day. Landon McNamara - Photo: Bielmann The Round of 112 was stacked with some of Hawaii’s most exciting Pipeline specialists, and they did not disappoint. Makai McNarmara quickly got things started with a few steep and deep backdoor barrels which certainly got the crowd’s attention. Reef Macintosh threw down the highest total heat score of the round with a total of 14.40. When the Round of 96 got underway, Brazilian Hizunome Bettero showed no fear as he was threading the needle on a gem scoring one of the day’s highest single wave scores, an 8.93. Bruce Irons - Photo: Bielmann The most exciting heat of the day was definitely the VLCQ in which the one remaining wildcard spot in the event was on the line. The 3rd annual VLCQ was a 40 minute, 8-man heat in which veteran Pipe warriors Bruce Irons, Gavin Beschen, Alex Gray, Kawai Lindo, JD Irons, Kaimana Henry, Derek Ho and Makua Rothman battled it out in a best-wave, winner-take-all barrelfest. All 8 competitors locked into some amazing rides, but in the end it was Bruce’s 9.0 that secured his spot in the upcoming Round of 64. The contest will resume with the 5th heat of the Round of 96, and will continue into the Round of 64 where we’ll get our first look at past champions Kelly Slater and John John Florence. We are excited to see our two event wildcards, Balaram Stack (Long Island, NY) and Parker Coffin (Santa Barbara, CA) hit the water as well. Check back on VolcomPipePro.com tomorrow morning for the next call at 7:30am HST! Be sure to watch today’s Heats On Demand and check out the entire Day One Photo Gallery!
Surf
The Waiting Period For The 2015 Volcom Pipe Pro Begins Tomorrow!
The swell has arrived on the North Shore and there has already been some epic waves ridden at Pipe. Will Kelly Slater defend his title, or will another eager Volcom Pipe Pro Warrior claim the top spot? Be sure to tune-in to the live webcast at VolcomPipePro.com!   2015 Volcom Pipe Pro - Official Trailer
Snow
Watch Episode 1 of Season 2 of Blueprint Featuring Pat Moore and Friends
In the first episode of season 2 of Red Bull's Blueprint series, Pat Moore joins Jake Welch and Jeremy Jones in upstate NY on the first street mission of the season.