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Cheryl Maas

Cheryl Maas

@cherylmaas on Instagram!

DOB: 09/28/1984
Birthplace: Netherlands
Currently living: Oslo, Norway

Sponsors: Volcom, Nitro, Vans, Rockstar, Nixon, Celtek, Planet-Sport, Raiden, Scene-Socks

What was your first snowboard?
Crazy Creek 154.

What was your first snowboard movie that got you hooked?
Simple Pleasure from MagDog.

Scariest moment of the season?
When I slammed in the training at X-Games in 2009.

What has been your most memorable trip?
Filming in Jackson Hole - I landed so many good tricks and the sledding was amazing.

One item you always have in your snowboard pants?
Lip balm and of course the IPhone.

What do you love to do when you're not snowboarding?
Love to be active: surf, skate, golf ride my motorbike or just chill nice at home with my wife and daughter.

Future plans?
I'm going for the 2014 winter Olympics and trying to put more good stuff on film.



Cliff Notes | | Our Summer Reads

Whether you are road tripping up the coast, hanging at the beach, camping with friends or waking up from a late night, we compiled a few summer reads that you can take along for the trip and are anything but boring. These books will inspire adventures, make you think and keep you entertained all summer long. Take your pick! Whatever You Think, Think the Opposite by Paul Arden This book will turn your world upside down. Arden proposes risk taking, creativity and making bad decisions… advice that resonates with any free spirit. His words will inspire you to think differently and make changes by doing all the supposed wrong things. In one of our favorite passages Arden writes, “Risks are a measure of people. People who won’t take them are trying to preserve what they have. People who do take them often end up having more.” WE AGREE. Read it, risk it and go get it! Available here! Just Kids by Patti Smith  In Just Kids, Patti Smith chronicles her relationship with photographer Robert Mapplethorpe and their life in New York in the 1960s and 70s. Poetically written, this book pays homage to Smith’s humble beginnings as a bohemian artist living in the Chelsea Hotel. We love Smith’s honesty and the fact that her innocence is relatable to anyone young and starting a journey of their own. Available here! A Visit from the Goon Squad by Jennifer Egan  This is a tale of short stories that are comprised into what Egan says is a novel. The tales revolve around an aging Rock music executive and his onetime assistant in addition to various other colorful characters. The stories shift in time and location but all reflect the importance of time and how it becomes a prison for many of the characters. We love this book because it lets us reflect on the past while reminding to embrace the present! Available here! Bad Monkey by Carl Hiaasen  Read this if you want to be entertained! We can’t even tell you the plot because there is not just one... there are about twenty. Same goes for the characters, which include a former Miami-Dade police detective and his new lover a county coroner, a Bahamian Voodoo witch, and a bad, bad monkey. This book is hilarious, clever and an adventure all wrapped in one. Available here!

Lived In / / Closet Staples

When heading out for the day, we want clothes we can easily change out of, wear comfortably, and throw on after a long day at the beach. We're all about that S T A P L E piece in our closet that we could never get sick of...That piece we always go back to. Our Fall Lived In Collection can be just that. Each piece from our collection is extremely soft to the touch and made to perfection for ultimate comfort. Introducing our slinky rib, sheer and club fabrics in our most fashionable silhouettes ever. You'll want to live in these tee's. Here are some of our favorites! Lived in Rib Tee: Shop it here:  Lived In Ribbed Tank: Shop it here: Lived In Sheer Top: Shop it here:

Summer Zones

As summer thoughts take over our minds… we Z O N E to wondrous places that we are itching to go to and soak up the sun. We have some wanderlust destinations picked out for you that will make you want to pack your suit and cash in your savings. To Sua // Samoa To Sua… literally meaning ‘big hole’ is located in the village of Lotofaga on the Island of Samoa, where the weather nearly is perfect and there is plenty of unspoiled nature wherever you look. (No, not the girl scout cookie). Here, you can access the 30 foot lava field trench only via ladder, but it is oh so worth it! Unique. Refreshing. Crystal Clear. Ocean Fed…Get us on a plane, asap. Giola Lagoon // Greece There is nothing like spending the day diving into a warm natural rock pool that looks out into the waters of the aegean sea. This gem is located on an island on northern coast of Greece and while the trek to get here can get long, you will be generously rewarded. The friendly local vibes make your experience welcoming and thrilling!  Rio Celeste // Costa Rica Start your hike early in the morning through the Teronio National Park, where you trek through canopy trees filled with singing birds, white faced monkeys, and butterflies. After a few miles of hiking you come upon what could quite possibly be something out of a fairytale. Rio Celeste. The waterfall pours into the blue pool that takes your breath away when you see it for the first time. The intense turquoise water is created by volcanic minerals in rocks underneath the surface. The cool mist you feel upon your skin when you arrive will make you want to jump in immediately. You’ll leave asking yourself, was that really real? It's time to E X P L O R E !

Quincy Davis On Beach Beauty

When Quincy Davis arrived at the Vogue offices on a recent Wednesday afternoon, it was nearly impossible not to notice her quintessential blonde beach hair and tawny, poreless skin. Standing in stark contrast to the office set, the 19-year-old Volcom-sponsored surfer has built a life on her days in the sun.   A Montauk native who has been surfing since she was seven, Davis has learned a thing or two about making the look work for her. Days spent carving out lines on waves from Australia to Puerto Rico or hitting her favorite breaks in Hawaii and the Maldives may leave her little time for makeup, but they require a professional-level knowledge of hair and skin protection. Here, Davis sat down to talk to us about the best waterproof sunscreen, après-sun hair treatments, and the most energizing meal in the Hamptons. You’re outdoors and on the water all day. What do you use to protect your skin? I’m constantly in the sun, so I’m always trying to protect my skin as much as I can. When I’m surfing, I always wear Shiseido Ultimate Sun Protection Cream+ because it really stays on in the water. I’ve been using it for five years, so I trust it. I don’t wear makeup when I surf, but that sunscreen is a little tinted, which helps. When I’m out of the water, I like wearing Coola SPF 30 on my face, because it’s really soft on your skin, but isn’t too thick or greasy. It doesn’t feel like it’s blocking your pores. What about skincare? I’m always traveling on planes and being exposed to different climates, so I have to stay moisturized. I wash my face with Fresh Soy Face Cleanser because it’s gentle and use the Clarisonic. At the end of the day, I just want to get everything off, especially the sunscreen, and the Clarisonic takes care of that. I’m really into oils right now—I think they hydrate my skin the most. Colbert MD Illumino Face Oil works really well for me. I put it on after I wash my face to give my skin a good glow. How does surfing and traveling affect your hair? My hair gets fried from the sun and from being in different types of water. I’m always trying to restore moisture and keep it as healthy as I can. Before I go in the water, I put Moroccan oil at the tips of my hair and in the front because that’s the part that gets the most sun. Twice a week, I do the Kérastase Masque Elixir Ultime to soften my hair and make it more manageable, and after I shower, I always put in Bumble and Bumble’s Quenching Complex to hydrate it. Do you get any salon treatments? After being away for a few months, when I get back to Montauk I go to nearby AKF Salon and get a Pre Art clarifying treatment to strip all of the bad water out of my hair. It makes your hair a lot healthier. I’ve gotten a Keratin treatment a few times to restore protein. It helps tame my hair. You’re so fresh-faced. Do you ever wear makeup? I do wear makeup occasionally when I’m going out with the girls or out to dinner. I’m a fan of Laura Mercier Tinted Moisturizer because it has SPF, it moisturizes, and gives me an even complexion. I’m a big fan of natural-looking makeup, like NARS Orgasm blush and Laguna bronzer duo. For my eyes, I just discovered Blinc mascara, and I’m a really big fan of the way it volumizes and lengthens. My eyebrows get really light from the sun, so if I want to make them pop more, I love the Lancôme eyebrow pencil. Being a professional athlete keeps you in great shape, but do you do anything aside from surfing to cross train? My shoulders and arms get the most toned from surfing from all of the paddling. It’s a good thigh workout, too. But I like to change it up with running, cycling, and boxing. I get bored of the same thing. What do you like most about surfing in the Hamptons? It’s fun to be able to surf here with my family and closest friends. In the fall, we get a hurricane swell. The waves are better, and the crowd has usually left by then. But even this summer, there was a really fun day of barreling waves. My brother and I stayed out for hours. Where is the best after-surf meal in Montauk? I usually go to my brother’s restaurant, Happy Bowls, for an acai bowl. It’s the perfect re-energizing meal for me after a day at the beach. Read the full story here:

#MusicMonday | | Sea Pony

In just over a year, Seapony have gone fro buzzed-about midwest transplants to reliable dream pop purveyors, with fans from the shore of the Pacific Northwest to the neon-dappled wards of Japan. the band is entering a new and more ambitious period in their career, with a sharper-than-ever live show and a fan base that grows by the day.  Formed in 2010, Seapony is bassist Iam Brewer and core songwriting duo--and longtime couple-- Jen Weidl {guitars, vocals, lyrics} and Danny Rowland {guitar, lyrics}, who met in Ohio in the early 2000s.  Do yourself a favor and have a listen!

Girl Gone Grunge

We are getting back to our roots with the Fall 14 collection. Revel in last night’s hair, smudged eyeliner, chipped nails, shoes optional, rad stories a must. Be effortlessly you in styles like the Burn Free Dress, Weirdos Rad Tee and Open Book Pullover. From concerts to coffee dates dress up and mess it up with the girl gone grunge line.