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Jennifer Herrema

Jennifer Herrema

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Where are you from? SE Washington DC until I was 16, then moved to NYC and now I live in Southern California.

How did you get started with your career in the music industry? I started making music at the age of 15…continued to release music as the industry pursued and found me

When did you know that music was your passion and that you wanted to pursue it in life? Strangely I never pursued it…. I just did it because it was fun and a creative outlet. I always loved music and attended all ages’ punk and metal shows growing up in DC

What are three words that describe you? Visionary, maverick, inimitable

Did you think you would be doing what you are doing today when you were younger? I never thought about the future…was never really sure how “grown ups” did what they did and didn’t care enough to figure it out

What inspires you to wake up in the morning and face the day? My boyfriend, my friends and family, and having an awesome life doing whatever I want to do

Who is your role model? My dad

Where do you see yourself in 1 year? 5 years? 10 years? Do you still see music as one of the most influential factors on your life in the future? And why do you? I’ll definitely still be making and producing music…I’ve been working on new art work and will eventually have a few gallery shows when I’m ready, I’ll definitely be working with Volcom for at least the next 2 years on creative endeavors, there is an art/story book about me/my life being compiled by an amazing writer so…working with her closely, touring etc….

What were your hobbies growing up, and are they still a part of your life today? Music, soccer, roller-skating, skateboarding, skiing, swimming, arts and crafts, altering my own clothes…most things are still big parts of my life but I gave up skating because my knees are jacked.

Describe a regular day in your life that gives a good idea about who you are and what you do? Wake up usually before 8:30 especially in the winter because I need all the sunlight I can get…love it. Coffee, cigarettes, emails, yoga, recording studio…

In your own words, how would you describe the quintessential Volcom girl? Tough but sexy, tomboy tendencies, 13 to 30

How big a part is Volcom’s surf/skate/snow culture and aesthetic in your own life? Totally integrated…I’ve been a fan of the aesthetic since I was a little kid. I was kind of a tomboy so most of my clothes could be considered unisex….

How big a part is fashion in your life, and how do you incorporate the Volcom girl’s clothing line into your own sense of personal style, even if you do not take part in any extreme sports yourself? I love fashion and incorporating simple timeless, utilitarian type pieces has always been part of the equation so picking those type of pieces out of the line is super easy for me to incorporate into my wardrobe. I’ve never been into super trendy fast fashion but pulling one or two things that sum up the season is something that I’m into and Volcom is great for that, too.

You also work with Volcom on denim collaboration. How do you describe the connection between designing and music, and how do they go hand in hand in your work? The denim collab was super organic…I’ve been sewing, patching, styling my own jeans since I was 14…. touring is usually brutal on my jeans because I like them super tight and am always splitting them open, ripping them out etc….hence the patching and stitching…. I’ve always worn denim on stage.

What things and ideas inspire your personal style? I know it when I see it. I really don’t look for it!

Who would you say is your ultimate style icon? The person does not exist but the aesthetic is a combo of Keith Richards, Ozzy Osborne and Sly Stone but feminized.

You also have experience modeling. You modeled for H&M before, and were shot by Steven Miesel for Calvin Klein prints ads and TV commercials. How did your experience in the fashion industry influence your personal style? It didn’t, kind of like with music. I just did what I was into and the industry found and was inspired by me….

What pieces of clothing can you not live without? My snake skin boots, my North Face puffer, jeans, hoodies

If you were stranded on a remote island, what 5 things would you have to have with you? Guitar, batteries, tape recorder, boyfriend, food/water

How has your personal style developed since you first started creating music at the age of 16 with your band Royal Trux? The aesthetic sensibility pretty much remains the same but my collection is much more extensive!

What places in the world have you been to?

All of the USA except Hawaii and PR, Canada, Mexico, Bermuda, England, Ireland, Scotland, Wales, France, Austria, Switzerland, Sweden, Holland, Norway, Denmark, Spain, Italy, Japan, Germany,

If you had to choose one place in the world to visit that you have never been to before, what place would this be? Russia

What other ways do you express your creativity, other than what you do now (art, photography, fashion design, music, writing, etc.)? I do all the above…. ALL of the above!

What is your favorite quote/motto to live by, and what does it mean to you? “Go with your gut” I rely heavily on my intuition which is guided by my life experience and a heightened sense of reality and righteousness

Where is your absolute favorite place to be and why? At home on my couch with my boyfriend…totally comfortable and relaxing.

What is it that you love about where you live? Awesome weather year round, 10 min. walk to beach and wetlands, pretty secluded but close to city

What new projects are you working on that we can look forward to seeing in the future? Tell us a little bit about RTX. The new RTX album will be out this year, we will tour USA in Sept. and Europe in the fall…. I’m excited for it to begin.

What are some topics that you are very excited to blog about on the Volcomunity blog, and how would you like to blog about them (video/photo diary, outfit posts, video updates, inspiration posts, what’s inspiring you, music, how you would style a certain Volcom piece, etc.)? Please list some ideas that you have for your section of the blog.

I think it will be heavily photo/image/video/music oriented, my inspiration pics etc… Very text light, probably employ some guest blogger themes

How would you like the web design of your blog to look? What aspects would you like to include into the layout that represent your personality and personal style? Pics and lots of graphics


Tippi Benjamine Okanti Degre is a French girl that was born Namibia, Africa. Her parents were French wildlife photographers… Sylvie Roberts and Alain Degre. She was named after the actress Tippi Hedren and spent the first ten years of her life in the African bush. Already sounds good right? Her parents documented her early years with the exotic animals and tribes people. A book was published 8 years later… titled, Tippi: My Book Africa. The photographs of Tippi are pretty amazing. She rides an elephant and a ostrich, sits with a cheetah, holds a snake, kisses a bullfrog, and feeds a zebra all at the ripe of 6. Tippi is now in her 20’s, she lives in Paris and is studying cinema. Check out this doc on her: XXX JJ
Arcosanti is a eco-utopia/experimental city and a bronze bell casting community manifested by the Italian born architect Paolo Soleri. Soleri's concept blends ecology and architecture, which he called Arcology. Arcosanti is way out in the middle of the Southwest... there is a sign on the highway with an arrow. It is about 50 miles north of Phoenix, Arizona. Paolo Soleri was an architect who came from Italy to study at Taliesin West, under Frank Lloyd Wright. He went on to establish his own visions and foundation. Arcosanti was birthed in the 1970's, hand built by Paolo and volunteers. It was intended to house 5,000 people, currently there are about 50 live in residents. It is yet to be fully actualized. Check out the website: Arcosanti is definitely a place to see... recently it hosted part of The High Desert Test Site Project: XXX JJ
Lisa Frank
It doesn’t get more American than neo – psychedelic artist Lisa Frank. She could be the cousin to psychedelic artist Peter Max… except her art was made for young girls during the 1980′s and 1990′s. Lisa’s artwork consists of neon rainbows, tigers, unicorns, pandas, dolphins and surfing penguins. These images populated school desks nationwide as spiral notebooks, stickers, pencils and erasers. Lisa Frank creates a cute and freaky world… Someone should make an animated film with all of her characters…surely it would be a hit. XXX JJ