Volcom X GMJ Collection Launch Party

June 15, 2017 was the VOLCOM x GMJ Collection launch party at START Los Angeles. We spent many months planning this event and we can’t believe that it’s over! As the sun started setting, crowds quickly started forming a line around the block. The energy was contagious and we knew it was going to be an unforgettable night.

The crowd was bigger than we could ever imagine and we couldn’t be happier about it. Every corner of the lot was utilized to entertain our guests in the best way possible. We set up custom screen printing on site with our GMJ Raglan Tees. We had a mobile Photo Booth were people could take pictures anywhere they pleased. There was a pop up shop available for guests to shop the collection right then and there. The live art battle between the talented Natasha Lillipore and Jillian Evelyn was something we’ll never forget! The A-list entertainment kept guests dancing throughout the night courtesy of Georgia’s boyfriend DJ Josh Ludlow & her best friend DJ Alexandra Richards. The band Deep Vally stole the show with their amazing live performance.

We kicked things off with a very private and intimate VIP dinner with guests including Alexandra Richards, Suki Waterhouse, Ally Hilfiger and more.

Georgia looking gorgeous as usual.
Julie Edwards & Lindsey Troy from Deep Vally at the VIP dinner.
Alexandra Richards and Georgia May Jagger.
A couple of familiar faces! Coco Ho and Maud Le Car attend the VIP dinner.
Georgia May with good friend, Ally Hilfiger.
Georgia's brother, James Jagger, came to show his support for his talented sister!
Suki Waterhouse arrives and looks flawless in our GMJ Tee and GMJ skirt.
Georgia May with one of her best friends, Suki Waterhouse.
The one and only, Alexandra Richards.
Georgia was greeted by friend, Alexandra Richards after her unforgettable entrance.

All images provided by Getty Images.

Though we’re sad that it’s over, this night makes us look forward to future events for Volcom Women’s! If you were at the event, don’t forget to post a pic and hashtag #GMJLA @VolcomWomens. We’d love to see all of your posts!

Shop the VOLCOM x GMJ Collection.