The Irrational Pursuit

An Exploration of 'This'
Run The Jewels' Killer Mike & El-P On Obsession And Their Drive To Put ThisFirst

A college educated drug dealer and a high school dropout realize their true purpose in life through passion, hard work and utter obsession.

Kelly Slater, Nearly 4 Decades Of Putting ThisFirst

Sharing what drove him at a young age and what still drives him today, Kelly Slater opens up about his family, relationships and how he stays focused on winning.

#ThisFirst at The Volcom Garden w/Night Beats, Fat Tony & Al Lover

A look back the #ThisFirst celebration at the Volcom Garden in Austin, Texas with the global winners of #ThisFirst.

Meet The 15 #ThisFirst New Hires From Around The World

Selected from over 10,000 applicants, these 15 people will get paid to put their passion first for the next six weeks.

Environmental Awareness Through Art And Activism with Tre Packard of PangeaSeed Foundation

We talk to Tre Packard of Pangeaseed Foundation about environmental awareness through art and activism.

Searching for Surf & Shaping Surfboards in Morocco

Usually found shaping boards in Hawaii, Carson Myers traveled to Morocco to surf, shape and explore.

Traveling From Chile To Ecuador On An XR 125

Ilmo Niittymäki on living like a nomad on the back of a motorcycle in search of surf breaks in South America.