Sustainability at the 2018 Volcom Pipe Pro - A Deep Blue Event

New Future
Sustainability at the 2018 Volcom Pipe Pro - A Deep Blue Event

The 2018 Volcom Pipe Pro designated a Deep Blue Event™, reducing environmental impacts + providing social benefits for local community

For the past six years, the Volcom Pipe Pro has been deemed an ocean-friendly event, exceeding the minimum requirements in all of the Deep Blue Event categories, and even increasing our Waste Diversion and Community Support efforts from our previous year. This sustainability report, based on the international standard for sustainable event reporting (the Global Reporting Initiative), measures statistics and performance on impact reduction whose data must show it’s met the minimum goals for at least two of the five categories of social and environmental impacts.

Deep Blue Events focus on the impacts related to the local contest area which includes the protection of natural resources, waste reduction, and building stronger communities. Direct threats to the sport of surfing are also reduced, such as : ocean acidification, sea level rise, and the loss of the world’s live coral reefs, which are already harming our beaches, oceans, and waves said by leading scientific institutions.

Sustainability Performance Summary

  • Waste Diversion: 68% of waste diverted from landfill
  • Renewable Energy: Contest powered by 100% renewable biodiesel fuel and solar electricity 
  • Climate Impact: 100% of CO2 footprint mitigated
  • Community Support: Supported local community organizations with more that $60,600 in donations 
  • Transportation: Promoted low-carbon transportation for athletes, staff, and spectators
  • Food: A strong and meaningful focus on providing local, sustainably-sourced food and catering options to athletes, guests, and attendees
Volcom Pipe Pro 2018 on the North Shore of Oahu, Hawaii

Waste Diversion

2018 saw a strong increase in total waste diversion (up 66% from 2017) with a 68% total diversion ratio. The Volcom Pipe Pro (VPP) also reduced the total amount of waste produced from the previous year even with an increased amount of competitors: 2,485 lbs (2018) vs. 3,559 lbs (2017).

Total waste diversion:

  • Recycled materials = 453 lbs – 18%
  • Composted materials (including cardboard) = 1,229 lbs – 50%
  • Landfill materials = 803 lbs – 32%
  • Total weight of diverted materials = 1,682 lbs – 68%
  • Total weight of all materials = 2,485 lbs – 100%
  • Waste diversion ratio = 68%
Ian Walsh doing his part at the event
Waste diversion

Renewable Energy

The 2018 Volcom Pipe Pro has exceeded the stated goal of 25% renewable energy through sourcing bio-diesel for renewable energy that was used to power the operations, including the full-stream webcast and two of the Volcom Pipe Pro houses with solar energy (resulting in a 100% operation).

As a proud accomplishment, the event is the first and only professional surf event, throughout the world, to use 100% bio-derived fuel. 2018 marks the sixth year using biodiesel to power up the Viking Generators and second year the 100% bio-derived fuel was used.

Factors:

  • 410 gallons of B100 produced in Hawaii were used
  • Solar photovoltaic energy systems are placed on top of both Volcom Pipe Houses, helping to reduce the house’s fossil fuel energy with solar electric energy
  • Use of biodiesel and solar energy will help reduce environmental impacts and protect our oceans in an increased effort to reduce our carbon footprint from the event
Solar panels on top of the Volcom Pipe House

Climate Impact

With the offset of 100% measured CO2 footprint from the event, the 2018 Volcom Pipe Pro has surpassed its goal with a total estimated footprint of 445 tons CO2e which was calculated from Sustainable Surf. Reducing the event’s CO2 output helps to reduce severe threats to the surfing community from global warming and climate change with factors like ocean acidification, rise of the seal level, reduction of wave heights, and the global loss of our beautiful coral reefs.

The VPP has also committed to the offset of 100% of carbon emissions that’s related to the event with verified carbon credits from the Alto Mayo Rainforest Project in Peru.

With the purchase of offsets from this project, the VPP helps to:

  • Fight deforestation and thus reduce an average of 500,000 tonnes of carbon pollution annually
  • Protect 400+ birds and 3,000 plant species, many of which are found nowhere else on Earth
  • Rejuvenation of the forest which provides fresh water to 240,000 people living downstream
  • Coffee produced in the Alto Mayo has achieved Organic Certification, giving a price premium to farmers, thereby raising household incomes
  • Over 600 families directly benefit from project activities, including improved coffee yields and food security

Total carbon emissions measured at the event:

  • Air travel and airport transit for invited pro surfers and their travel partners, Media, WSL, and Volcom staff and partners (98.1% of total)
  • Electricity generation (0.6% of total)
  • Emissions related to hospitality for athletes and staff (hotel and food production)(0.5% of total)
  • Emissions from spectator transportation to the event (0.8% of total)
Banzai Pipeline, North Shore, Oahu, Hawaii

Community Support

2018 Volcom Pipe Pro exceeded the minimum goal for community support with more than $60,600 in financial support for several North Shore community group partners with contributions from Volcom’s Hawaii-only product (Give-back program), Volcom Pipe Pro merchandise, and a fundraiser for Sustainable Coastlines Hawaii.

In addition, Volcom worked with long-time partner PangeaSeed Foundation during the event for a live mural installation on the fences which lead up to Pipeline. It’s aim was the raise awareness on the fragility of our oceans and its inhabitants, and to spotlight local artists who believe in ocean conservation.

Over the past nine years, Volcom has donated nearly $500,000 to the Boys & Girls Club of Hawaii, Sunset Beach Elementary School, and the Live Like Sion Foundation.

Donation to the Sion Milosky Memorial Fund
Volcom awarded 2017 Corporation of the Year by Boys & Girls Club of Hawaii

Transportation

Greener transportation was one of the many top priorities for the Volcom Pipe Pro this year with the availability of shuttle services, low carbon vehicles, and the encouragement of public and alternative transportation such as carpooling, biking, skateboarding, and walking. Turtle Bay Resort provided the daily shuttles to the contest for Volcom staff, contestants, and guests, which helped reduce CO2 emissions, traffic congestion, and pollution.

Biking to the Volcom Pipe Pro
Shuttle service from Turtle Bay

Food

In partnership with the Volcom Pipe Pro event caterer, Ke Nui Kitchen, Volcom provided athletes, guests, and staff with healthier, sustainably-sourced local food every morning and afternoon of the event, which included:

  • Several meals sourced from the Waihuena Farm – located right across the road from Banzai Pipeline where each of the previous years’ compostable goods went for composting
  • Local fish, pork and chicken
  • Organic fruits and vegetables

 

Ke Nui Kitchen also set up a taco grill at the Beach Park which contained lots of the same ingredients as the catering service. IL Gelato Hawaii was dishing out locally-sourced gelato in sustainable and reusable coconut shell bowl, whose product is delivered by hybrid vehicles and made on the North Shore in a 100% renewable energy-powered facility.

Ke Nui Kitchen
Waihuena Farm Country Hawaii

Click here to visit Sustainable Surf's website for a fully detailed report on sustainability efforts at the 2018 Volcom Pipe Pro.