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Volcom Stone Made Adds Anti-Microbial Odor Prevention To Jeans And Chinos
Initially launched exclusively to Volcom in stretch denim; Volcom Stone Made jeans that feature sustainable anti-microbial finishes allow for them to be worn longer and harder between washes with less odor. With constant life on the road and the everyday abuses the Volcom Skate Team puts their jeans through, the designers at Volcom took it upon themselves to help stop the stench. Now life in the van is a whole lot less smelly.
Developed by Cone Denim®, who have been producing denim for 125 years, they used their expertise and experience to create a stretch denim with an anti-microbial finish using positive ions applied to fabric that effectively reduces odor caused by bacteria. This process, a first for Cone, creates a longer lasting bond between the positive ions and the denim fabric. Current tests have shown very little to no loss of the anti-microbial finish after 20 laundry washes. In a similar process, but using silver ions, Volcom Stone Made chinos also offer anti-microbial protection against odor.