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Volcom X GMJ Collection Launch Party
June 15, 2017 was the VOLCOM x GMJ Collection launch party at START Los Angeles. We spent many months planning this event and we can't believe that it's over! As the sun started setting, crowds quickly started forming a line around the block. The energy was contagious and we knew it was going to be an unforgettable night.
The crowd was bigger than we could ever imagine and we couldn't be happier about it. Every corner of the lot was utilized to entertain our guests in the best way possible. We set up custom screen printing on site with our GMJ Raglan Tees. We had a mobile Photo Booth were people could take pictures anywhere they pleased. There was a pop up shop available for guests to shop the collection right then and there. The live art battle between the talented Natasha Lillipore and Jillian Evelyn was something we'll never forget! The A-list entertainment kept guests dancing throughout the night courtesy of Georgia's boyfriend DJ Josh Ludlow & her best friend DJ Alexandra Richards. The band Deep Vally stole the show with their amazing live performance.
We kicked things off with a very private and intimate VIP dinner with guests including Alexandra Richards, Suki Waterhouse, Ally Hilfiger and more.