Volcom has teamed up with snowboarding legend Bryan Iguchi to create winter-ready footwear ripe for the season. The "Guch" signature details are available in the OUTLANDER boot and the GRIMM MID 2.
Outlander x Bryan Iguchi Boots - Shop Now
Grimm Mid 2 Shoe - Shop Now
Photo: Tim Peare
Rider, artist & living legend Bryan Iguchi steps into footwear design.
Veteran Volcom team rider Bryan Iguchi has been a pro snowboarder for more than 20 years. “I just see it as a way of life,” he says, “once you’re in, you’re in—you’re just going along for the ride.” And with more than two decades of serious shredding under his belt, he’s still nowhere near ready to get off this ride. “I’m having more fun riding now than I ever have … I feel like I say that every season.” And if all his winters were like the one he had in 2015, it’s no wonder why ’Guch has remained ‘true to this’ for so long. From his homebase in Jackson, Wyoming, Bryan spent last winter hunting for powder and good times with the likes of Pat Moore, Jamie Lynn and the rest of his bros on the Volcom snow team. From Canada to Alaska to the Swiss Alps, Bryan just keeps on charging.
Born and raised in southern California, his creative outlook naturally drew him to skateboarding, surfing, and later snowboarding. He flowed easily between boards; from the concrete to the waves to the snow, and back, but ultimately it was the mountains that won him over. For a few seasons in the early years, he worked and rode at SoCal’s Bear Mountain, home to the first resort terrain park and a scene that sparked the explosion of skate-inspired freestyle snowboarding. Bear is also where he met Volcom’s founders, “I think it was ’92,” Bryan recalls, “I had a ramp in my garage up at Bear and Tucker and Wooly came by to skate after riding. We just kind of hit it off from there.” Yup, Bryan has been Volcom family ever since.
But just a few years into a successful pro career with snowboard parks, videos, and competition vaulting him to the forefront of snowboarding, Bryan dipped out. Abandoning the California scene for the relative isolation of Jackson Hole was a bold move but for ’Guch it was one that made all the difference in his evolution as a rider. The move to “real mountains” was all about personal progression and exploring the possibilities of backcountry freeriding. And more than fifteen years later, Bryan still calls Jackson home and his passion for shredding new terrain remains just as strong.
But he’s also an artist. “I’ve been drawing and doing art since I can really remember but once I started traveling I got really into it and started keeping these journals where’d I do drawings and some little watercolor pieces. Then I got into acrylics—it just sort of evolved over the years.” He’s been contributing his artwork to graphics and patterns for Volcom’s snow outerwear program for years and along the way began to contribute his mountain experience and expertise to the product design process, as well. He has been integral in the development of Volcom’s most advanced outerwear, the GPT collection.
Now, he’s working with Volcom’s footwear design team, lending detail and styling to special winter-ready editions of the Outlander boot and Grimm Mid 2 shoe. “Guch is passionate about product, says Footwear Director Jason Smith, “He knows what works in the real world, and his input is always on point. The fact that he’s also an artist made this collaboration pretty much seamless.”
“I had been wearing the Outlander before I did the art; testing them out with long days here at home,” Bryan explains, “and they’re really good—comfortable for even the coldest days in Jackson. Then I chose the Grimm Mid 2 for the shoe, these were the styles I was wearing the most, that’s why I picked them.”
As for the artwork featured, he explains, “I did this other piece for Volcom snow; a graphic for a team sweatshirt, so I just took an element from that—a small detail from a piece of the painting, and handed that off to the footwear design crew. Then, I created this Teepee Stone for a logo. It kinda symbolizes shelter and comfort, protection from the elements … these are things you want out of a shoe when you live in the mountains.”
“It’s crazy when I look back—23 years later and I’m still on the Volcom team. It’s been an amazing ride and I’m always so grateful and stoked to get involved in new things like this and continue to contribute to the Volcom program.”
Available now, the Bryan Iguchi Outlander boot and Grimm Mid 2 both feature a black, water-resistant Nubuck leather upper and original artwork on the tongue and inside collar.
Posted on 10/14/15