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Behind the Scenes//Fall 2014 Campaign

Hours away from everything in the mist of the high of desert, an abandon motel, a vacant diner, a deserted gas stop set the stage for the Fall 14 campaign shoot. Surrounded by nothing but cactus and boulder mountain backdrops, the crew was truly in the middle of nowhere. It is a place Hollywood directors have found the same inspiration for films like Eye of the Storm, The Devils Rejects, Nothing to Lose, and even an episode of The OC. Meet Stinky the Owl: Stinky the owl was brought to the shoot because of a natural attraction inside of us that says this predatory bird is nothing short of amazing and incredible. The owl brings the imagery that much closer to nature and instantly sends the message of wild freedom. What Ron the expert falconer confirmed about his owls, falcons, and hawks was more than what we could have hoped to be true. Stinky will always be wild, never tame. Her instinct is to be free and humans (falconers) are just there to assist in the hunt as long as she is willing to return to him. More the location and the owl on

Fall 14 Campaign//Fashion Photographer Bella Howard

Bella Howard is considered one of London’s freshest talents shooting editorial for big time mags including British Vogue, Elle, Nylon, Dazed and Confused, i-D, Vice, Spin, Purple, and French Glamour. She works with clients like Topshop, Universal music, Luv Luv Luv Records and now Volcom. Bella named her most recent photo exhibition “Love Buzz” inspired by the Nirvana song. It represented Bella’s energetic and edgy style, the exhibition was on during London Fashion Week in the Saint Martins Lane Hotel. What we love about Bella; the color in her photography literally pops without losing an ounce of sharpness. She is known for chasing and catching the right moment with her tomboy cool style that is so relate ably Volcom. “I loved everything about shooting with Volcom. Where we shot this campaign was literally my dream location. Hannah the model was a total mega babe, I wanted to shoot her for ages.” – Bella Howard

Summer 14 Campaign //Featuring Model: Lauren Hastings

Lauren Hastings continues to be our muse. She is a good friend with our new fashion photographer Jason Lee Parry. The pair shot together on location with the Volcom team along the Santa Monica mountain ridgeline overlooking Malibu. The infamous compound was built in the 60s and frequented by iconic artists like The Doors and Andy Warhol. The result was truly dreamy. “I find inspiration in so many things and so many people, from actors to musicians to friends and family. There isn’t one that sticks out more than the other. I take a little bit from everything and everyone.” –Lauren Hastings Summer 14 features Lauren in Volcom’s lifestyle and apparel campaign video and imagery.

Summer 14 Campaign //Featuring Model: Helena Vestergaard

Helena Vestergaard got her big break when discovered in Melbourne (her hometown) by David Mushegain a photographer touring with the Red Hot Chili Peppers. She’s a model, sometimes actress, and musician. Her young career has seen her featured in Vogue Japan, Monster Children, Korean commercials, Kai Neville’s Dear Suburbia, and photographed by the paparazzi on the arm of singer-songwriter Anthony Kiedis. “I will always be an artist. I cannot be anything else, it’s all I have.” –Helena Vestergaard Summer 14 features Helena in Volcom’s swim campaign video and imagery.  

Summer 14 Campaign//Featuring Fashion Photographer : Jason Lee Parry

Jason Lee Parry is known for his mastery of storytelling and his ability to capture raw, natural beauty. He shoots with film cameras only, on location with all with all natural light. His images evoke an undiluted sexiness mixed with a feeling of youthful freedom. Jason is one of the most sought after photographers in fashion and Volcom women’s is his first and only female action sports industry client. “It’s very important for me to take jobs that reflect my personal style bringing everything to the table every time no matter what it pays. I am constantly visualizing. I visualize each shot, creating a full storyboard.” –Jason Lee Parry

True To This - Volcom HQ - World Premiere Tour Kick Off!

March 1st, 2014 - Volcom HQ, Costa Mesa, CA: Volcom Kicks off the "True To This" World Premiere Tour with a massive event at the Costa Mesa headquarters. When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documentingthe raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today. An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. An estimated 5000 people showed up to get a first look at the film, party with the volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. If you missed it there is a good chance you can catch the film at a tour stop near you! Check out for a full list of premiere locations and pre-order your limited edition "True To This" Box Set! Photo: Gary Copeland Photo: Vernon Deck Photo: Arto Saari Photo: Arto Saari Photo: Arto's Friend Louie, Stratto and Midler - Photo: Arto Saari Volcom Team Lineup - Photo: Arto Saari Photo: Arto Saari Photo: Gary Copeland Eugene from dialing out the prints - Photo: Gary Copeland Dream team celebrating 21 years of Volcom film making - Photo: Gary Copeland Photo: Gary Copeland it got PACKED! - Photo: Arto Saari Wooly, Volcom's founder, taking it all in... - Photo: Gary Copeland Aho, Wooly and Immegart - Photo: Gary Copeland David Gonzalez and friend - Photo: Gary Copeland Jamie Lynn, always True To This - Photo: Gary Copeland Church of Sun - Photo: Gary Copeland Church of Sun - Photo: Gary Copeland Church of Sun - Photo: Gary Copeland David Gonzalez, Scott Blum - Photo: Vernon Deck Curtis Ciszek before the seats were filled... - Photo: Vernon Deck Snowboard Legends Guch and Jamie - Photo: Vernon Deck JLA is Snowboarding!!! - Photo: Vernon Deck Sheckler and Pat - Photo: Vernon Deck Photo: Vernon Deck Photo: Vernon Deck There was no shortage of babes... - Photo: Vernon Deck Photo: Arto Saari Louie and Remy - Photo: Arto Saari Pre-event interviews - Photo: Arto Saari Photo: Arto Saari Photo: Arto Saari Photo: Arto Saari Photo: Arto Saari Grant taylor and friend - Photo: Arto Saari Photo: Arto Saari Terje - Photo: Isaac Zoller Alex and Nate - Photo: Isaac Zoller Arto and Guch - Photo: Isaac Zoller Photo: Isaac Zoller Dahga Bloom - Photo: Gary Copeland