Take a good look at the Boom Box tee. What you see is decades of original expression cumulated into wearable art. A whole lot of history went into the making of this tee and you'll feel it with the premium quality cotton and its primo basic fit that's roomy but not baggy. Plus a special mineral wash treatment gives the fabric its ultra rich coloring. Machine wash cold with like colors tumble dry low do not iron over graphic.
The flip up Cut The Cheese tee is a prime example of our strange attitude toward art and design. It's all done with top notch quality and construction. What can we say? We care more than most other brands. Here we've included an art screen on the front as well as a secret art screen that will be revealed when you flip the tee up over your chest. Imported.
What are you true to?
Volcom and PacSun have teamed up on an initiative that could very well be your dream come true - literally.
The concept is simple, post a photo and story on Instagram describing your passion and you could win a once in a lifetime adventure to live your dream and be TRUE TO THIS!
You, a friend, and anywhere your heart takes you.
To enter, follow @pacsun and @volcom on instagram and tag your photos #imtruetothis
The contest runs August 1st to September 1st so pack your bags and start dreaming!
Be sure to visit pacsun.com/truetothis to check out the official rules and other people's posts!
Hours away from everything in the mist of the high of desert, an abandon motel, a vacant diner, a deserted gas stop set the stage for the Fall 14 campaign shoot.
Surrounded by nothing but cactus and boulder mountain backdrops, the crew was truly in the middle of nowhere.
It is a place Hollywood directors have found the same inspiration for films like Eye of the Storm, The Devils Rejects, Nothing to Lose, and even an episode of The OC.
Meet Stinky the Owl:
Stinky the owl was brought to the shoot because of a natural attraction inside of us that says this predatory bird is nothing short of amazing and incredible. The owl brings the imagery that much closer to nature and instantly sends the message of wild freedom.
What Ron the expert falconer confirmed about his owls, falcons, and hawks was more than what we could have hoped to be true. Stinky will always be wild, never tame. Her instinct is to be free and humans (falconers) are just there to assist in the hunt as long as she is willing to return to him.
Watch our Fall 14 video here: https://www.youtube.com/watch?v=Fs15EMEnVQU
Bella Howard is considered one of London’s freshest talents shooting editorial for big time mags including British Vogue, Elle, Nylon, Dazed and Confused, i-D, Vice, Spin, Purple, and French Glamour. She works with clients like Topshop, Universal music, Luv Luv Luv Records and now Volcom.
Bella named her most recent photo exhibition “Love Buzz” inspired by the Nirvana song. It represented Bella’s energetic and edgy style, the exhibition was on during London Fashion Week in the Saint Martins Lane Hotel.
What we love about Bella; the color in her photography literally pops without losing an ounce of sharpness. She is known for chasing and catching the right moment with her tomboy cool style that is so relate ably Volcom.
“I loved everything about shooting with Volcom. Where we shot this campaign was literally my dream location. Hannah the model was a total mega babe, I wanted to shoot her for ages.” – Bella Howard
Lauren Hastings continues to be our muse. She is a good friend with our new fashion photographer Jason Lee Parry. The pair shot together on location with the Volcom team along the Santa Monica mountain ridgeline overlooking Malibu. The infamous compound was built in the 60s and frequented by iconic artists like The Doors and Andy Warhol. The result was truly dreamy.
“I find inspiration in so many things and so many people, from actors to musicians to friends and family. There isn’t one that sticks out more than the other. I take a little bit from everything and everyone.” –Lauren Hastings
Summer 14 features Lauren in Volcom’s lifestyle and apparel campaign video and imagery.
Helena Vestergaard got her big break when discovered in Melbourne (her hometown) by David Mushegain a photographer touring with the Red Hot Chili Peppers. She’s a model, sometimes actress, and musician. Her young career has seen her featured in Vogue Japan, Monster Children, Korean commercials, Kai Neville’s Dear Suburbia, and photographed by the paparazzi on the arm of singer-songwriter Anthony Kiedis.
“I will always be an artist. I cannot be anything else, it’s all I have.” –Helena Vestergaard
Summer 14 features Helena in Volcom’s swim campaign video and imagery.
Jason Lee Parry is known for his mastery of storytelling and his ability to capture raw, natural beauty. He shoots with film cameras only, on location with all with all natural light. His images evoke an undiluted sexiness mixed with a feeling of youthful freedom.
Jason is one of the most sought after photographers in fashion and Volcom women’s is his first and only female action sports industry client.
“It’s very important for me to take jobs that reflect my personal style bringing everything to the table every time no matter what it pays. I am constantly visualizing. I visualize each shot, creating a full storyboard.” –Jason Lee Parry
Go behind the scenes of 21 years of #Volcom Film Making when you watch the #Veeco Documentary now playing live at: vol.cm/veecofilm! Learn how @remystratton filmed this awesome shot from #Chicagof and more behind the scenes moments from iconic Volcom films! Watch now it's only online for 48hrs! #TrueToThis
Live for 48-hours only, The online premiere of '#Veeco: A Film Making Documentary' is now playing at: vol.cm/veecofilm - journey through the #Volcom film library and 21 years of living a life completely out of the ordinary. #TrueToThis
Congratulations to the Tahiti Pro Runner Up @KellySlater! And huge props to all the warriors for charging heavy Teahupo'o all contest! #GoSurfAlready #TrueToThis @volcomsurf pic: @kirstinscholtz #volcom #volcomsurf