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Boarding For Breast Cancer

To us, boarding isn’t just a weekend activity or momentary thrill. It brings us a sense of freedom, but more importantly a healthy and active lifestyle. These are also the building blocks of B4BC-Boarding for Breast Cancer, a non-profit foundation that brings awareness, education, support, and early-prevention to individuals and communities. Their ultimate vision is to celebrate life at every turn, both on and off a board and to inspire youth into positive styles of living. Today we get to talk to our snowboard team rider Elena Hight, who is a B4BC Snow Ambassador, along with Coco Ho, our surf team rider. How long have you been affiliated with B4BC? Elena: I have been an ambassador for B4BC for about 3 years. Out of all the organizations , why have joined this on? What attracted you to B4BC? Elena: I was attracted to B4BC because of their mission to not only educate young people about breast cancer and how it can effect them, but how B4BC believes that preventing breast cancer begins with living a healthy, active lifestyle. I truly believe that living a healthy, active lifestyle is the key to fighting so many diseases that can negatively effect our health, so I was very excited to partner with an organization that is actively spreading that message. Has breast cancer effected anyone close to you? Elena: I have been lucky enough to not have been effected by breast cancer in my lifetime yet. Name one female in the world you look up to/highly respect and why? Elena: I am extremely inspired by Serena and Venus Williams. They both overcame so much adversity to become the incredible worldwide known athletes they are today. I think its very admirable how they have taken their athletic careers to the next level and inspire women today on so many levels. Which female in the world do you look up to and highly respect? Coco: Thats so hard to choose! Beyonce and/or Sharapova for a lot of the same reasons- I love their style in what they do (simply the best!) Their ambition and passion for winning or being the best is present but not over bearing. They are stylish and super feminine when the time is right. They live their lives publicly in the most professional way. The perfect girls in my eyes.   Because no style makes you feel as good as one that’s created for a good cause, Volcom snow has partnered up with Boarding for Breast Cancer to offer our limited edition outerwear. Not only do these exclusive pieces include a unique B4BC print specifically designed to raise awareness, we will support your purchase by donating $1 to the foundation for each garment sold. It’s a simple way to make your day on the hill that much more meaningful. Shop the Astrid Gore-Tex Jacket here: http://bit.ly/Zodxpg
Volcomunity

New Goons Of Doom Album "Kill The Band"

New Goons Of Doom album "Kill The Band" is coming out on September 15th, and from now until then we'll be posting a new track from the album on the Volcom Bandcamp each day. Kill The Band by Goons of Doom Upcoming Goons of Doom Australian shows: September 19 - Coolangatta, QLD @ Rattle Snake Motel September 20 - Byron Bay, NSW @ Great Northern Hotel Septemebr 21 - Yamba, NSW @ Leche Cafe
Volcomunity

True To This - Chapter 1: The Spiritual Intoxication

truetothis.volcom.com Volcom was founded on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. We call these finite moments of enlightenment... ‘Spiritual Intoxication’ -Music- "Krausened" Bitchin Bajas iTunes: http://geni.us/2iOT Amazon (vinyl): http://geni.us/1f9K --- "Transcendence" Bitchin Bajas Courtesy of Drag City Records iTunes: http://geni.us/38n2 Amazon (vinyl): http://geni.us/EPt --- “All Your Light (Times Like These)” Portugal. The Man Courtesy of Atlantic Recording Corp. iTunes: http://geni.us/2Xp7 Amazon: http://geni.us/4BW0 Google Play: https://play.google.com/store/music/artist/Portugal_The_Man?id=Anrh7skatm45dtnyzan3mmt4df4&hl=en
Volcomunity

Volcom x Pacsun - What Are You True To?

What are you true to? Volcom and PacSun have teamed up on an initiative that could very well be your dream come true - literally. The concept is simple, post a photo and story on Instagram describing your passion and you could win a once in a lifetime adventure to live your dream and be TRUE TO THIS! You, a friend, and anywhere your heart takes you. To enter, follow @pacsun and @volcom on instagram and tag your photos #imtruetothis The contest runs August 1st to September 1st so pack your bags and start dreaming! Be sure to visit pacsun.com/truetothis to check out the official rules and other people's posts!
Volcomunity

Behind the Scenes//Fall 2014 Campaign

Hours away from everything in the mist of the high of desert, an abandon motel, a vacant diner, a deserted gas stop set the stage for the Fall 14 campaign shoot. Surrounded by nothing but cactus and boulder mountain backdrops, the crew was truly in the middle of nowhere. It is a place Hollywood directors have found the same inspiration for films like Eye of the Storm, The Devils Rejects, Nothing to Lose, and even an episode of The OC. Meet Stinky the Owl: Stinky the owl was brought to the shoot because of a natural attraction inside of us that says this predatory bird is nothing short of amazing and incredible. The owl brings the imagery that much closer to nature and instantly sends the message of wild freedom. What Ron the expert falconer confirmed about his owls, falcons, and hawks was more than what we could have hoped to be true. Stinky will always be wild, never tame. Her instinct is to be free and humans (falconers) are just there to assist in the hunt as long as she is willing to return to him. Watch Stinky the Owl and Hannah in our Fall 14 video here: https://www.youtube.com/watch?v=Fs15EMEnVQU
Volcomunity

Fall 14 Campaign//Fashion Photographer Bella Howard

Bella Howard is considered one of London’s freshest talents shooting editorial for big time mags including British Vogue, Elle, Nylon, Dazed and Confused, i-D, Vice, Spin, Purple, and French Glamour. She works with clients like Topshop, Universal music, Luv Luv Luv Records and now Volcom. Bella named her most recent photo exhibition “Love Buzz” inspired by the Nirvana song. It represented Bella’s energetic and edgy style, the exhibition was on during London Fashion Week in the Saint Martins Lane Hotel. What we love about Bella; the color in her photography literally pops without losing an ounce of sharpness. She is known for chasing and catching the right moment with her tomboy cool style that is so relate ably Volcom. “I loved everything about shooting with Volcom. Where we shot this campaign was literally my dream location. Hannah the model was a total mega babe, I wanted to shoot her for ages.” – Bella Howard