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Volcom About Us True To This
Volcom Embrace The Strange
Chapter 01
Who we are
Volcom Who We Are
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True to this

Inspired by creative spirit, Volcom was founded in 1991 and creates products for the persistent who are true to their passions.

We were born to chase what we are true to. It’s not that we want to... WE HAVE TO. We have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible... And embrace the strange.

Telling us to push further…To try again. Endlessly seeking elevation, we are all connected by this same internal force. Forever we chase that intoxicating moment when our vision is realized... The world around us goes quiet... And for brief moments, we are more than alive.

Volcom, True To This.

Chapter 02
Brand Heritage
Volcom Brand Heritage
Veeco Documentary
Veeco Productions
During the march dumps of '91

Richard Woolcott and Tucker Hall, set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work but that wouldn’t stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn't stop there.

Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard's dad, they started the process. First came the name, then came the stone and Volcom was born.

Volcom was a family of people not willing to accept the suppression of the established ways. This was a time when snowboarding and skateboarding was looked down upon and the U.S. was in a recession with riots in LA and the Gulf War breaking out. Change was in the air.

Richard and Tucker traveled around the world on wild journeys with friends riding whatever they could. business side of things was minimal. The headquarters were set up in Newport Beach in Richard's bedroom and all sales were run out of tucker's bedroom in Huntington Beach. The two knew nothing about how to make clothes but that didn't matter. It was all about spirit and creativity. Clothing sales for the first year were $2,600.

Since those wild beginnings, the Volcom Stone has spread slowly across the world. The company has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing.

Chapter 03
Core values
Volcom Core Values
No . 1 A riding company

A riding company

We sponsor top skateboarders, snowboarders and surfers who are all supported by a strong marketing infrastructure.
No . 2 Product driven

Product driven

We design, produce and distribute top quality product that is innovative and exciting.
No . 3 Long term

Long term

We always make decisions for the long-term based on quality and integrity.
No . 4 New future

New future

We manage and are accountable for our impact on the environment, people and communities in which we operate. Sustainability is the cornerstone of longevity for Volcom.
No . 5 Best employer

Best employer

Our employees are our greatest asset and Volcom is the number one place where people who share our values want to work.
No . 6 Fun, organized & efficient

Fun, organized & efficient

We run a tight ship and operate like a Swiss watch while striving to maintain a fun environment. We always look for ways to improve our operation.
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Sustainability

New future

Explore our commitments
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Since '91

True to this

The Irrational Pursuit
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